Launch CenterWithin.com

After completing the new logo and stationary for Flagship USA Inc., the next task was two websites to match. Before getting started, these rental properties had no identity to speak of. Flagship had two vacation rentals on the North Shore and two in the Twin Cities. It was important to tie these together for the purpose of cross pollination and trust with potential guests. The new websites and identity convey to the consumer the true background of Flagship USA Inc. which is an established real estate management company, and not just a person who owns one or two properties.

My job was to design a website that could be used for all the properties. We decided to launch two focused sites on sub-domains for Duluth and the Twin Cities. Also, all the properties were given unique names for memorability. In the past, they were Cabin #1 and Cabin #2, but are now Sandy Point and Stony Point. This effort has been rewarded through search engine results. People do remember and search for both those names and the name Flagship Rentals. Before, when the visible presence was “Lake Superior Vacation Home” there was less repeat traffic.

Launch Duluth.FlagshipRentals.com Launch TwinCities.FlagshipRentals.com

The Spotted Cow Cream and Bean needed a new website. They wanted something simple to suit their budgetary needs and in a style that better incorporated their brand and image in their community. I used their existing logo and the colors of ice cream with a retro feeling to design a website to suit their goals and needs.

Spotted Cow asked me to code the design as a custom WordPress theme so they could manage their website themselves. I even coded the theme to easily allow them to change the featured flavor whenever they want.

Launch SpottedCowCreamAndBean.com

Global Snow Solutions consults nationwide to help cities and other companies manage snow in an affordable and eco-friendly way. After completing their identity, my task was to design a website for them. It needed to be clean, fresh and communication the eco-friendly aspects of their business. I coded the design into a WordPress theme so that they could manage the site themselves. The process also included some training videos.

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The Hegerfeld Farm raises high quality, well priced beef. They needed an eCommerce Store to sell to a larger audience. I suggested they use Shopify which is a great platform. They hired Graphic Karma to develop a custom theme for the store. Our goal was to communicate a feeling of both down home country, but also high class beef. We used photos of the farm and family to embed their personality and instill trust.

launch this site

launch this site