shopping site design
portfolio entry
The Hegerfeld Farm
The Hegerfeld Farm raises high quality, well priced beef. They needed an eCommerce Store to sell to a larger audience. I suggested they use Shopify which is a great platform. They hired Graphic Karma to develop a custom theme for the store. Our goal was to communicate a feeling of both down home country, but also high class beef. We used photos of the farm and family to embed their personality and instill trust.