portfolio entry

The Center Within

The Center Within, LLC needed a new identity. Michele, the founder consults as a spiritual and group communications coach for individuals, groups and companies. Michele needed an identity that was professional enough to show to corporate executives, yet warm enough to be appropriate for use in private counseling.

The imagery of a nautilus has long been an inspiration to Michele and with that in mind, I presented her with the following options. Both in grey scale (see below). Once the final was selected, we applied color to it. The second option was Michele’s favorite because to her it is symbolic of growth and expansion.

As with all logo design jobs, I started on pencil and paper which inspired two strong alternatives.

The Sketches

Once I finish with the sketching phase and I really feel like I have a handle on the feelings that need to be incorporated, I take those ideas into Adobe Illustrator to create 1-3 alternatives depending on what options are strong.

Option One

Option Two