portfolio entry

Flagship USA Inc.

After completing the new logo and stationary for Flagship USA Inc., the next task was two websites to match. Before getting started, these rental properties had no identity to speak of. Flagship had two vacation rentals on the North Shore and two in the Twin Cities. It was important to tie these together for the purpose of cross pollination and trust with potential guests. The new websites and identity convey to the consumer the true background of Flagship USA Inc. which is an established real estate management company, and not just a person who owns one or two properties.

My job was to design a website that could be used for all the properties. We decided to launch two focused sites on sub-domains for Duluth and the Twin Cities. Also, all the properties were given unique names for memorability. In the past, they were Cabin #1 and Cabin #2, but are now Sandy Point and Stony Point. This effort has been rewarded through search engine results. People do remember and search for both those names and the name Flagship Rentals. Before, when the visible presence was “Lake Superior Vacation Home” there was less repeat traffic.

Launch Duluth.FlagshipRentals.com Launch TwinCities.FlagshipRentals.com